3 Best Email Marketing Software

Best Email Marketing Software

Best Email Marketing Software goes beyond pitching offers. It is about creating brand awareness, building customer loyalty, increasing direct sales, and nurturing leads. email marketing software automates the whole process.

What are the best Email marketing software?

1. Omnisend

Best for eCommerce operators like online fashion stores.

Omnisend

Omnisend

Pros:

  • Omnisend premium automation features allow you to harness the power of automation like never before.
  • Omnisend platform‘s reporting features come with click maps and real-time dashboards, allowing you access to all the data needed to evaluate the success of your campaign.

Cons:

  • Can’t think of any.

Overview

Omnisend has been one of the leading e-commerce marketing automation tools. This software serves as a powerful SMS and email marketing software that offers one of the most generous free email marketing plans.

Unlike other marketing plans in the market, Omnisend offers almost everything. Perhaps it stands out because the software seamlessly integrates eCommerce platforms, popular website builders, and hundreds of other businesses.

Key Features

  • Omnisend features pre-built eCommerce marketing automation workflows designed to help you drive more revenue.
  • The software presents features that facilitate the creation of engaging, powerful, and compelling lead generation forms.
  • The platform allows for integration with Facebook Messenger and SMS marketing campaigns saving you from purchasing additional software.

Pricing

  • Basic: The free basic plan is available for 365 days and has a limit of 2000 messages per day and 15000 messages monthly.
  • Middle: $16.00 per month
  • Premium: $199.00 per month

What I Like/Dislike about Omnisend

Like

  • Omnisend’s built-in SMS allows messaging in 209 regions worldwide, which means you do not need to incur extra costs for separate software. 
  • The platform’s free plan makes it accessible for almost anyone doing e-commerce, giving you the best at no cost. Besides, Omnisend’s pricing is customizable to the number of contacts you have.
  • Its core features, including advanced email marketing, smart reporting, multi-channel marketing campaigns, versatile lead generation forms, automation to personalize your marketing, and smart segmentation, are worth their weight in gold.

Dislike

  • Compared to its competitors, Omnisend has limited email design options.

Try out Omnisend today.

2. Hubspot

Best for an all-in-one marketing.

HubSpot

hubspot

Pros:

  • The platform allows for the personalization of emails for each subscriber based on the details present by virtue of its integration with the HubSpot CRM.

Cons:

  • Can’t think of any.

Overview

If you are looking for everything all in one basket, HubSpot offers you just that. The platform handles everything from social media posts to blog publishing and emails.

As one of the most well-known software in email marketing and CRM, HubSpot’s email marketing is designed to help in sales alignment, boost ROI, foster sales enablement, and optimize inbound marketing strategy, leading to more qualified leads.

Key Features

  • The platform comes with a lot of powerful automation features designed to promote your business’ growth.
  • HubSpot has an easy drag-and-drop email builder and offers a selection of templates to enable customization of newsletters that match your brand’s 

Pricing

  • Basic: $50/month (up to 1000 contacts)
  • Middle: $800 (up to 2000 contacts)
  • Premium: $3200 (up to 10000 contacts)

What I Like/Dislike about HubSpot

Like

What I like most about Hubspot is that the platform literally combines all my marketing activities in one place, giving me a centralized view of the interaction between my contacts and email marketing, website, Google ads, and social media.

Dislike

Hubspot is quite costly.

HubSpot offers a 14-day free for beginners.

3. MailerLite

Best for ease of use

MailerLite

mailerlite

Pros:

  • Email marketing automation features allow the creation of workflows based on campaign actions or conditions based on custom segments and fields.
  • MailerLite does not limit the number of lists one can have. With the platform, you can segment your subscribers using various variables and set up certain actions.

Cons:

  • Can’t think of any.

Overview

Popular for its excellent and consistent deliverability, MailerLite is relatively new in the world of email marketing. Yet, this software permeates the market in a modern, clean and simple kind of way, promising a kind of simplicity that is unparalleled. Its design features a superior user-friendly platform and includes all the essentials for email marketing. The platform avails a good range of features, gaining points for user-friendliness.

Key Features

  • MailerLite comes with a landing page builder that allows you to build and publish up to 10 landing pages for free.
  • The paid plans feature over 200 landing page templates and 50 newsletter templates that are very responsive and designed to satisfy. MailerLite provides a good selection of easily customizable modern templates to choose from.
  • The platform boasts of one of the best drag and drops editors allowing you to make engaging campaigns and embrace dynamicity.

Pricing

  • Basic: $10/month for up to 1000 contacts
  • Middle: $15/month for up to 2500 contacts
  • Premium: $50 for up to 10000 contacts

What I Like/Dislike about MailerLite

Like

The most likable feature of MailerLite is that it is easy to use. Consequently, it is perfect for businesses seeking a straightforward approach to email marketing that they can master in days. Besides the user-friendliness, MailerLite has proved to do well in deliverability tests, putting itself in the first spot against its competitors.

Dislike

Since the reports for MailerLite are the standard ones you’ll find in any marketing tool, it becomes challenging if you require comprehensive reporting.

The free plan does not include templates, even though there is a huge range of interactive content blocks to choose from.

Try out the Free Forever plan with MailerLite today.

Turn eMail into a Funnel

After you have your email marketing strategy. Turning it into a Funnel is the way you scale your business.

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