9 Best Social Media Management Tools

Best Social Media Management Tools

The Best Social Media Management Tools are essential for every social media marketer’s toolkit. Whether you are a small business owner or a social media manager of a large brand, having the best social media management tool can save you tons of time.

Most of these tools help you schedule content ahead of time and curate content from quality sources. Some social media management tools also allow you to identify influencers in your niche and measure your results with analytics. In this blog, I will talk about the best social media management tools for 2021 that every social media marketer must have in their toolkit.

What are the best social media management tools?

There are several social media management tools available on the market today. Each one has its pros and cons, but in general, they can help you plan and track your social media campaigns easily.

• Tailwind
• Sprout Social
• Planoly
• Hootsuite
• Sendible

1. Tailwind

Best for Pinterest and Instagram.

Overview

Tailwind is a social media management tool with a diverse range of social media management tools and management capabilities. It allows users to schedule posts, monitor conversations, and measure performance across multiple networks.

Tailwind also offers analytics tools to help businesses gain insights into their content performance and audience engagement. The platform is easy to use and has powerful automation features that make it ideal for small and large organizations alike.

Tailwind’s social media management tools can help businesses build and maintain their online presence with ease.

Key Features

• Customer engagement
• Comprehensive analytics
• Scheduling and automatic Publishing
• Management of multiple accounts
• Social listening and monitoring

Pricing

• Pro: $12.99
• Advanced: $19.99
• Max: $39.99

What I Like/Dislike about Tailwind

Tailwind comes with truckloads of features tailored specifically for Instagram and Pinterest marketers. However, most of its features are highly tailored to visual platforms, making it less effective for text-based social platforms.

Tailwind offers you some of its essential features at zero costs. So, be sure to try out Tailwind today.

2. Sprout Social

Best for cross channel social media management

Overview

Unlike tailwind, SproutSocial is a social media management platform that helps businesses manage their presence on all major networks. With the help of its intuitive interface and powerful analytics tools, it enables teams to coordinate campaigns, engage with customers, analyze performance, and more.

The platform integrates with other tools such as Hootsuite, Salesforce, and Adobe Creative Cloud to facilitate social media management and analytics. It helps businesses save time and resources while improving their social media management strategies.

With its robust analytics capabilities and real-time updates, Sprout Social helps businesses optimize their social media strategies and reach the right audience at the right time.

Key Features

• Excellent report and analytics
• Full featured E-CRM
• Simple design and UI
• Competitor analysis
• Social post scheduling.
• Content queueing
• Review management
• Paid promotion tools

Pricing

• Standard: $89 monthly
• Professional: $149 monthly
• Advanced: $249 monthly

What I Like/Dislike about spout social

With excellent features such as scheduling, reports and analytics, CRM, etc., this is a platform you should be looking out for.

Even better, Sprout Social offers 30 day free trial for new users. So, take advantage of that and try out sprout social today.

3. Planoly

Best for complete social media management beginners

Overview

Planoly is a social media management tool that helps you plan and schedule content across multiple platforms with ease. It offers an intuitive drag-and-drop interface to make content creation faster and easier.

With Planoly, you can post content to multiple social media profiles at once without having to manually schedule posts or copy-pasting content from one platform to another.

Besides posting content, Planoly also offers analytics and insights to help you track the performance of your posts and make data-driven decisions about what content is performing best. This ensures that you are always posting high-quality content that will engage with your audience.

The platform also integrates with other popular tools, such as Google Analytics, Hootsuite, and Zapier, which allows you to create custom reports to better understand your audience’s engagement with your social media posts.

Key Features

• Post scheduling
• Comprehensive analysis
• Upload from Canva
• Email support

Pricing

• Starter: $11.25
• Growth: $19.5
• Professional: $36.5

What I Like/Dislike about Planoly

The most unique feature of Planoly is the ability to visualize your Instagram feeds and Pinterest posts before actually posting. This feature, combined with scheduling, analytics, and calendar makes this tool one to watch out for.

Planoly also offers a free version, however with limited functionalities. So, be sure to try out Planoly today.

4. Sendible

Best for agencies

Overview

Sendible is a social media management tool that allows users to easily post updates to their social media accounts. It offers a dashboard that displays all the posts made on various social media platforms in one place.

The analytics provided by Sendible can help business owners understand the impact of their social media campaigns. It provides detailed analytics for each post, including how many followers it has, how many times it has been shared, and the keywords used in the post.

As a team collaboration tool, Sendible allows users to work on social media posts in a group. This can save time and effort when posting to multiple accounts. It also includes features such as scheduling capabilities so users can post content at pre-determined times.

Sendible offers customer support through email and live chat support, which can be useful for businesses with limited technical resources. Overall, Sendible is a powerful social media management tool that can help business owners save time and effort when it comes to managing their social media accounts.

Key Features

• Social content planning and publishing
• Content suggestions
• Social listening and monitoring
• Brand account management
• Reporting.

Pricing

• Creator: $29 monthly
• Traction: $89 monthly
• Scale: $199 monthly

What I Like/Dislike about Sendible

Sendible is a pretty unique social media management tool. Instead of individuals, it focuses on agencies who are looking to elevate the social presence of their clients. It has a dedicated hashtag and content library, suggesting highly converting hashtags and content ideas. Further, its integrations with canva and other automation makes it truly one of the best out there.

Even better, Sendible offers 20 days of a free trial. So, try out Sendible today.

5. Hootsuite

Best for managing your social media presence in a place

Overview

Hootsuite is a social media management tool that helps you manage all of your social media channels in one place. It allows you to schedule posts, track conversations, and measure performance across multiple platforms with ease.

The platform provides robust analytics and reporting features to help you better understand how your content is performing. Additionally, Hootsuite offers a range of integrations with other popular tools, including Google Analytics and Salesforce.

This makes it a versatile tool for marketing teams looking to improve their social media efforts in a hassle-free manner.

Whether you’re posting on Twitter, Instagram, or Facebook, Hootsuite has the tools to help you stay organized and efficient. They allow you to schedule posts, track conversations, and measure performance across multiple social media channels from one dashboard.

Overall, Hootsuite is a reliable social media management tool that will help save you time and promote your business goals through social media.

Key Features

• Comprehensive social media analytics
• Schedule multiple posts and multiple platforms simultaneously
• Run and manage social media ads
• Use with over 35 social media networks.

Pricing

• Professional: $49
• Team: $249.
• Business: $735
• Enterprise: you have to request a demo.

What I Like/Dislike about hootsuite

Hootsuite has tons of eye-arresting features. Besides the ability to manage up to 35 social networks under a roof, you also get to access bulk schedules, ROI management, and comprehensive analytics.

Hootsuite allows you to enjoy up to 30 days of a free trial. If you decide to skip the free trial, you get to enjoy up to 20% off the subscription cost. So, try out Hootsuite today.

Agorapulse

Agorapulse is a social media management tool that can help streamline your workflow and save you time. It offers a suite of features that allow you to manage multiple social media accounts in one place, such as analytics and customer service tools.

With Agorapulse, you can easily monitor conversations, respond to comments, and manage multiple accounts all in one platform. The social media management tool also has collaboration features that allow team members to work on campaigns and create custom reports. Additionally, it allows influencers to engage with followers and contribute their opinions on social media posts.

Agorapulse has many advanced features that make it a powerful social media management tool for any business or marketing team. It is capable of handling various social media channels, including Facebook, Twitter, Instagram, and more.

With this tool at your disposal, you can engage with your audience and promote your business easily and efficiently.

Zoho Social

Zoho Social is a social media management tool that allows users to schedule and publish content, monitor conversations, track analytics, and collaborate with team members. It features a suite of reporting and analytics tools to help businesses determine the performance of their social media strategies.

With Zoho Social, users can easily post updates, photos, and videos to various social media accounts from one interface. It also enables users to schedule posts at specific times or intervals. The platform has social media profiles for each network, allowing users to post content to multiple channels in one interface.

– This makes it easier for business to keep up with their social media activity and stay engaged with their customers and followers.

Integration with other Zoho products such as CRM, Campaigns, and Projects enables users to view all of their social media activities in one dashboard. Overall, Zoho Social is a powerful tool that business can use to effectively manage their social media presence.

Crowdfire

Crowdfire is a social media management tool that allows users to manage multiple social media accounts in one place. With Crowdfire, users can post from multiple accounts at once, schedule posts for later, and track their performance metrics. The platform offers a suite of analytics tools to help users optimize their posting strategy and engage with their followers.

The social media management tool is suitable for businesses of all sizes, from small startups to large enterprises. It offers a wide range of features to help users maximize their social media presence and reach their business goals. Overall, Crowdfire is a powerful tool for social media management that helps users take control over the way they post on social media platforms.

SocialPilot

SocialPilot is a social media management tool designed to help businesses manage their accounts across multiple social media platforms. It boasts a range of features, including analytics, content curation, and collaboration functionality, which make it easy to manage and optimize social media marketing campaigns.

The platform provides users with detailed reports and analytics, allowing them to track campaign performance in real time. In addition, with SocialPilot’s team member functionality, teams can work from the same account and access the same data for visualizing results and making optimized decisions.

Overall, SocialPilot gives business owners the tools they need to effectively market their brand online. It is a comprehensive social media management tool that will help companies stay ahead of the competition in today’s social media-driven business environment.

Buffer

Buffer is a social media management tool that helps users schedule posts, monitor interactions, and analyze performance across multiple platforms. It offers customizable post scheduling functionality, which allows users to schedule posts in advance and save time during the posting process.

Besides, it tracks analytics data to help businesses evaluate their social media marketing strategies. Besides social media management, Buffer also offers integration with other popular tools such as Hootsuite and Zapier. This allows business to easily post updates from different social media accounts in one interface.

It is also easy to use, making it ideal for beginners looking to get started with social media management. Overall, Buffer is a powerful social media management tool that can help individuals and businesses manage their social media accounts effectively and efficiently.

Benefits of Using Social Media Management Tools

A social media management tool can help you manage your social media accounts, plan posts, and track metrics. It can also help you schedule posts and monitor keywords.

It comes with features like analytics, publishing, and monitoring. Some of the popular social media management tools are Hootsuite, Sprout Social, and BuzzSumo.

The best social media management tool should have all the features a marketer needs to effectively plan posts, schedule posts, analyze data, and respond to comments on social media. A tool should provide real-time analytics to measure how well content performs on social media and support publishing updates quickly with its dashboard interface.

A social media management tool should also have a well-designed interface that helps marketers easily post content on various social media channels without getting into too much technical jargon or having to constantly switch between platforms.

Automation of Tasks

Social media management tools help businesses automate tasks such as monitoring posts, scheduling posts, and responding to customer queries. Using social media management software can save time and resources by automating mundane tasks that can be time-consuming or even boring.

These software programs can automatically schedule posts, monitor conversations, and respond to customer queries. They also enable businesses to track the performance of their social media campaigns.

Some social media management tools also allow users to measure the success of their social media efforts by tracking key metrics such as followers, engagement rate, and reach. With these tools, business owners can identify influencers in their industry and gain insights into customer behavior.

Overall, social media management software is essential for any business that wants to stay ahead of the competition in an ever-evolving digital world.

Better Team Collaboration

Social media management tools help teams collaborate more efficiently. They allow multiple team members to view, comment, and share posts with each other. These tools enable teams to stay up-to-date on the latest trends in their industry and develop a shared vision of what best represents their work and brand.

Social media management tools also help teams stay informed about current business issues and trends. By sharing posts with each other, teams can build a strong network of fellow professionals in their field.

This network can provide valuable feedback and support as teams work to improve their work and marketing strategies. In addition, social media management tools help teams stay connected across organizational boundaries, leading to improved collaboration and teamwork.

Increased Brand Visibility and Reach

Social media management tools allow businesses to post content across multiple social media platforms with ease. This allows a business to increase its brand visibility and reach, as well as engage with its audience on multiple channels.

By automating the process of posting content, social media management tools help businesses save time and resources, which can be put towards business growth or marketing campaigns.

By posting regularly and engaging with their audiences, social media management tool can help build and strengthen a business’s reputation over time. These benefits make social media management tools an essential tool for businesses that want to increase their reach and visibility online.

Enhanced Analytics & Insights

Social media management tools help social media managers to monitor and analyze the performance of social media accounts. These tools provide users with analytics and insights that can help them understand how well their content is performing.

By monitoring social media accounts, social media management tools give users a real-time look into the health and performance of their social media channels. This allows social media managers to identify areas for improvement and make adjustments to their content marketing strategies.

Social media management software also enables users to post content on all social media channels from a single interface, reducing the time it takes to update all profiles. It also provides platforms for sharing content across all channels in one place, creating a unified social media account.

All in all, social media management software offers valuable analytics and insights that can help social media managers improve the performance of their social media accounts and engage with audiences online.

Improved Customer Engagement

Social media management tools can help you manage your social media accounts more efficiently. Using these tools will allow you to post engaging content that will attract new followers and keep current followers engaged.

These tools also provide insights into customer behavior and preferences, allowing you to tailor your social media posts to best appeal to your target audience.

By using social media management tools, you can increase customer engagement and improve the effectiveness of your social media marketing efforts. This can lead to greater business success by attracting new customers and generating revenue from existing ones.

Overall, social media management tools are a vital tool for any business looking to effectively market their products and services online.

Ability to Monitor Multiple Platforms Simultaneously

Social media management tools enable you to monitor multiple social media channels simultaneously. They allow you to track the performance of a campaign across different platforms and optimize your social media strategies accordingly.

By tracking engagement levels and other metrics for each platform, social media management tools help you determine which channels are performing best and which strategies work best for your business.

In addition to monitoring social media activity, social media management tools also provide insights into the effectiveness of your social media efforts, such as engagement levels and follower growth. This helps you make informed decisions about the best strategies for your business’s social media marketing activities.

Overall, social media management tools help businesses stay updated on their social media strategies and stay engaged with their audience.

How to Use them Effectively

The best social media management tools can help improve the performance of your social media campaigns. In this article, we’ll cover the best social media management tools and how to use them effectively.

Scheduling Content Ahead of Time

Scheduling content ahead of time is a vital social media management tool. It allows you to plan and schedule posts in advance, which helps you maximize engagement and reach more people with your content.

Scheduling posts ahead of time also makes it easier to manage multiple accounts from one interface, saving time and effort in tracking what’s going on across all your social networks. These tools help to streamline social media management, making it easier to keep track of what’s happening across all channels.

They are essential for business owners who want to stay up-to-date and promote their business across multiple social media accounts.

Curate Content from Quality Sources

Curation is an important part of social media management. Curation involves collecting and curating relevant content from social media platforms to help users find the best-suited content for their needs and interests. When performing social media management, it’s important to curate content from quality sources.

It’s vital to choose social media management software that allows users to curate content from different platforms. It’s also important to choose social media management software that allows users to analyze and prioritize content based on a variety of criteria, such as keywords, categories, or relevance. With proper content curation software, users can manage their social media profiles efficiently and effectively.

Identify Influencers in Your Niche

It can be challenging to identify influential social media accounts in your niche. Social media management tools can help you identify influencer accounts and opportunities to collaborate. For example, social media management tools may highlight influencer accounts that have a similar audience to yours or share similar content.

Analytics tools can help you determine the reach of an influencer’s content and how well their posts are engaging with their audience. Engagement tools can also make it easier to respond to comments and messages quickly and efficiently.

By identifying influencers in your niche and utilizing social media management tools, you can better engage with audiences and build a presence online.

Measuring Results with Analytics

Analytics are essential for measuring the success of social media campaigns. Analytics tools help you track the performance of your posts, analyze engagement rates, and analyze trends in user behavior. They can help you identify which posts perform best and where to post next.

By tracking the results of your campaigns, you can optimize your content for maximum reach and engagement. They can also help you determine which social media channels are generating the most business value for your business.

By analyzing data from analytics tools, you can see how your social media efforts are contributing to business goals, such as increasing customer satisfaction or building brand equity.

conclusion

In this post, we’ve discussed the best social media management tools. The market is flooded with numerous tools and platforms promising the best experience for social media management. While each tool has its own strengths, it’s crucial to carefully consider what fits your business and team best.

Additionally, it’s important to understand how these tools can work together to create an engaging social media presence and an ecosystem that supports social media marketing efforts.

Before committing to a tool or platform, it’s critical to conduct market research and analyze your business’ unique needs. This will help you choose the tool that best suits your needs and budget.

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