Kartra vs Clickfunnels: A Comprehensive Comparison

Kartra vs Clickfunnels

Are you looking for the perfect funnel builder for your business? With so many options available, Kartra vs Clickfunnels can be tough to decide which one is ideal for you. In this blog post, we will do a comprehensive comparison between two of the most popular funnel builders – Kartra and ClickFunnels.

We will take a look at what each platform offers, their pros and cons, and how they stack up against each other in terms of features.

Whether you are just starting or an experienced online marketer, this article will help you make an informed decision about which platform suits your needs best. Keep reading to find out more!

Funnel Introduction

As businesses shift online, marketing funnels have become an essential tool to increase brand awareness and generate leads. Two popular funnel building tools in the market are Kartra and Clickfunnels. While both platforms share similarities, including features such as web page building tools, email automation, affiliate management, and tracking capabilities, the differences in pricing and advanced functionalities make one platform more favorable depending on business needs.

In this comprehensive comparison, we will highlight the pros and cons of Kartra and Clickfunnels and discuss their respective signup processes, ease-of-use, customization options, campaigns and funnels, membership sites, email marketing automation options, feature sets, web editors, A/B testing capabilities, tracking metrics and analytics capabilities, as well as integrations.

What is Kartra?

Online entrepreneurs are always looking for a tool that can help them manage their business operations efficiently. This is where Kartra comes in. It is an all-in-one marketing platform that offers a range of features like landing pages, email marketing, and membership sites, making it the perfect tool for streamlining your online business.

With Kartra, you can create and track your sales funnel, manage leads, and automate your marketing campaigns to reach out to potential customers effectively. Moreover, it also includes video hosting and helpdesk support to ensure a seamless customer experience. In short, Kartra is an essential tool for anyone looking to take their online business to the next level.

What is Clickfunnels?

When it comes to creating sales funnels and landing pages, Clickfunnels is a popular choice among online businesses. Founded by marketing expert Russell Brunson in 2014, the platform offers users a variety of templates and tools to design custom sales funnels without any coding or technical skills.

One of the key benefits of using Clickfunnels is its ease-of-use, which allows even beginners to create effective marketing funnels quickly and easily. Additionally, the platform provides features such as A/B testing, email integration, and payment processing, making it a convenient one-stop-shop for online business owners looking to streamline their sales process.

Kartra vs Clickfunnels: Pros and Cons

When it comes to choosing between Kartra vs Clickfunnels, there are several pros and cons to consider. Clickfunnels is known for its user-friendly interface and ease of use, making it an excellent choice for beginners or those without coding experience.

On the other hand, Kartra offers more advanced features such as membership sites and email marketing, which can help streamline your online business operations. Another key consideration is pricing, with Clickfunnels being more affordable for smaller businesses while Kartra offers more flexibility in pricing plans. Ultimately, your decision will depend on your specific needs and goals for your business.

Pros of Kartra

Kartra offers a plethora of benefits, making it an excellent choice for online business owners. One of the biggest advantages of Kartra is that it is an all-in-one platform that allows you to manage your entire sales funnel from one place. This means that you don’t have to juggle multiple tools and platforms to create and launch your products or services. Additionally, Kartra’s drag-and-drop interface is user-friendly and easy to navigate, even for beginners.

Another major benefit of Kartra is its flexible pricing options. Depending on the size of your business and needs, you can choose from a variety of pricing plans to suit your budget. Whether you’re just starting out or have an established online presence, Kartra has pricing options that can accommodate your needs. Finally, Kartra offers excellent customer support and a dedicated community forum where you can connect with other like-minded entrepreneurs and get help when you need it.

Cons of Kartra

While Kartra offers a comprehensive range of features for managing online businesses, it may not be the right choice for everyone. One significant drawback of Kartra is its pricing, which can be more expensive than other marketing platforms. Additionally, some users have reported experiencing glitches or technical issues with the platform.

The landing page editor may not be as user-friendly as other options on the market, and the platform may not be suitable for businesses that require advanced email marketing features. However, these cons should be weighed against the benefits offered by Kartra before making a decision.

Pros of Clickfunnels

Clickfunnels offers numerous advantages that make it a popular choice among businesses of all sizes. One significant advantage of Clickfunnels is its powerful drag-and-drop editor, allowing users to create custom landing pages and sales funnels with ease.

This feature is especially helpful for businesses with minimal coding experience or those looking to save time on the design process. Additionally, Clickfunnels boasts a broad range of integrations with other marketing tools such as email software and payment processors, making it easy for businesses to streamline their marketing efforts.

Another benefit of using Clickfunnels is its built-in A/B testing features. With this functionality, users can optimize their marketing campaigns’ effectiveness by comparing different versions and selecting the most successful one. Businesses can use this feature to test different elements such as headlines, colors, images, and calls-to-action. Ultimately, these testing capabilities help businesses maximize their ROI while minimizing wasted time and resources on unsuccessful marketing attempts.

Cons of Clickfunnels

While Clickfunnels offers numerous benefits for businesses, there are also a few cons to consider. One of the main drawbacks is that it can be expensive for small businesses or those just starting out. Additionally, some users have reported difficulty with the platform’s interface and finding certain features, while customization options may be limited compared to other funnel-building platforms.

Another significant limitation is that Clickfunnels does not offer a built-in email marketing tool, which may require integration with an external service. Finally, the platform may not be suitable for businesses with complex sales funnels or unique needs, making it essential to carefully evaluate your business requirements before investing in Clickfunnels.

Kartra vs Clickfunnels: Detailed Functionality Comparison

When it comes to choosing the right platform for your business needs, it’s important to consider the detailed comparison between Kartra and Clickfunnels. Each platform has its own unique strengths and weaknesses, so it’s crucial to evaluate them based on your specific requirements. One key factor is the ease of use and customization options available on both platforms.

Another significant aspect to consider is the level of integration with other marketing tools that are essential for running your business smoothly. Additionally, features such as customer support, pricing plans, and tracking analytics capabilities are essential factors to take into account when making a decision between these two platforms. By analyzing these aspects in detail, you can determine which platform will serve your business needs best.

Sign-Up Process

Signing up for a new platform can often be a hassle, so it’s important to consider the sign-up process when choosing between Kartra and Clickfunnels. While both platforms offer free trials, the sign-up process can vary in terms of complexity. With Kartra, users can expect a more streamlined experience with fewer steps and less information required.

On the other hand, Clickfunnels requires more information during the sign-up process but also offers more customization options. Ultimately, the decision between Kartra and Clickfunnels will depend on individual needs and preferences. It’s recommended that users take advantage of the free trials to test out both platforms and decide which one is best for their business.

Ease-of-Use and Customization

When it comes to creating sales funnels, ease-of-use is a crucial factor to consider. Clickfunnels offers an intuitive drag-and-drop interface, which simplifies the process of creating sales funnels, even for beginners. On the other hand, Kartra has a steeper learning curve, which may take some time to master. However, what sets Kartra apart is its high level of customization options, which allows advanced users to create more complex and sophisticated campaigns.

Both platforms offer pre-built templates that can be customized according to your needs, making it easier for you to create high-converting sales funnels with minimal effort. Ultimately, the best choice between Kartra and Clickfunnels will depend on your level of expertise and specific business requirements.

Funnels and Campaigns Editor Tools

Creating effective funnels and campaigns is a critical component of any successful online business. Both Kartra and Clickfunnels offer a range of features to help you design, implement, and track your campaigns. Kartra offers a wide range of pre-built funnel templates that can be customized to fit your needs, while Clickfunnels allows for more customization options but requires more expertise to use effectively.

Regardless of which platform you choose, both offer integration with email marketing tools, payment gateways, and other third-party services to ensure your campaigns are optimized for maximum success. Ultimately, the right choice between the two will depend on your specific business requirements and goals.

Blog Web Page Building Tool

A web page building tool is the backbone of any online business, as it enables users to create landing pages, sales funnels, and other marketing assets quickly and easily. Both Kartra and Clickfunnels offer robust web page builders that allow users to customize every aspect of their pages.

Kartra’s drag-and-drop builder is intuitive and easy to use, allowing users to add elements such as headlines, images, forms, videos, and buttons effortlessly. Clickfunnels’ visual editor offers more customization options and allows for complex funnels with multiple steps and upsells. Additionally, both platforms provide well-designed templates to help users get started quickly. Ultimately, the choice between the two will depend on your specific needs for web page building.

Platinum Membership Sites

Membership sites are an excellent way for businesses to offer exclusive content or online courses to their subscribers. With Kartra’s built-in membership site builder, you can create and manage a membership site easily within the platform. This feature allows you to quickly create different tiers of access for various membership levels and add drip content that is available on specific dates or intervals.

On the other hand, Clickfunnels integrates with third-party membership sites such as Kajabi and Teachable. Although this requires additional steps, it enables you to access more advanced features and capabilities beyond the basic membership site functionality. Ultimately, the choice between these two options will depend on your business needs and preferences.

Email Marketing Automation Options

When it comes to email marketing automation, both Kartra and Clickfunnels offer robust features to help businesses streamline their campaigns. Kartra’s advanced tagging and segmentation options make it easy to target specific groups of subscribers with highly personalized messaging.

The platform also offers pre-built campaigns for specific industries, simplifying the process of creating effective email campaigns. On the other hand, Clickfunnels’ integration with popular third-party providers such as Mailchimp and Aweber provides users with more flexibility when it comes to email marketing. Both platforms offer split testing and analytics capabilities, allowing users to continually improve the effectiveness of their campaigns. Ultimately, the choice between Kartra and Clickfunnels will depend on your specific needs and budget.

Kartra vs Clickfunnels: Feature Comparison

When it comes to comparing Kartra and Clickfunnels, it’s essential to evaluate the feature set of both platforms. Both tools offer drag-and-drop landing page builders and email marketing automation, but they differ in terms of their membership site management and affiliate management capabilities.

Kartra stands out for its robust affiliate management options, while Clickfunnels lacks this feature. Additionally, Kartra offers built-in membership site management tools, whereas Clickfunnels integrates with third-party providers for this functionality. It’s important to consider your specific business needs and budget when choosing between these two powerful platforms.

Feature-set Tools

When it comes to selecting the right platform for your business needs, it’s crucial to consider the feature-set that each platform offers. Both Kartra and Clickfunnels provide a variety of features to help businesses create effective sales funnels. However, there are differences in their focus areas.

Kartra is known for its versatility, with features such as email marketing, membership sites, and video hosting, while Clickfunnels focuses on creating high-converting landing pages, sales pages, and order forms. Furthermore, Kartra includes a built-in affiliate management system while Clickfunnels relies on integration with third-party affiliate platforms.

Ultimately, when deciding between these two platforms, it’s essential to evaluate your business needs thoroughly and determine which feature-set aligns best with your specific requirements.

Web Editor

When it comes to creating effective sales funnels, having a powerful web editor is essential. Both Kartra and Clickfunnels offer easy-to-use web editors that allow you to create stunning landing pages, sales pages, and other marketing assets without needing any coding skills. However, there are some differences between the two platforms when it comes to their web editing capabilities.

Kartra’s web editor is very intuitive and user-friendly, making it an excellent choice for beginners. With its drag-and-drop functionality and pre-made templates, you can quickly create beautiful pages that convert visitors into customers. On the other hand, Clickfunnels’ web editor is more advanced and customizable, offering more options for experienced users.

It allows you to tweak every aspect of your pages to suit your specific needs and preferences. Ultimately, choosing between Kartra vs Clickfunnels will depend on your level of expertise and the specific requirements of your business.

Email Automation Tools

Email automation is a crucial feature for businesses looking to streamline their marketing efforts. Both Kartra vs Clickfunnels offer robust email automation capabilities, but the optimal choice will depend on your specific business needs.

Clickfunnels offers pre-built templates, A/B testing, and integration with other tools like Zapier. Meanwhile, Kartra’s behavioral-based automation, list segmentation, and split-testing features allow for more targeted and customized campaigns. Regardless of which platform you choose, automated email sequences can save time and help you reach your customers at the right time with the right message.

Affiliate Management Tools

Affiliate management is a crucial aspect of any marketing platform that aims to expand its reach and grow its business. Both Kartra vs Clickfunnels offer affiliate management features, but their functionalities differ significantly. Kartra has an extensive affiliate management system with more advanced options such as commission tracking, tiered commissions, and customizable affiliate portals.

On the other hand, Clickfunnels offers basic affiliate management features that enable businesses to track clicks and generate affiliate links. It is essential to evaluate the specific needs of your business while choosing between the two platforms to achieve optimal results from your affiliate program.

A/B Testing of Funnels

A/B testing is an essential feature for businesses looking to optimize their funnel’s performance. Both Kartra vs Clickfunnels offer A/B testing functionality, but with some differences in their approach. Kartra allows you to test different variations of your pages, emails, and videos to see which version performs better, while Clickfunnels offers split testing for your funnels, allowing you to test different versions of your entire funnel.

These features are vital for understanding which aspects of your marketing strategy are working and which need improvement. When comparing the two platforms, it’s important to consider the depth and flexibility of their A/B testing features and how they align with your business needs.

Pricing, Tracking and Analytics Capabilities

Both Kartra vs Clickfunnels offer comprehensive tracking and analytics capabilities to help businesses monitor the performance of their sales funnels. With Kartra’s analytics dashboard, you can access real-time data on your website traffic, conversions, and revenue. The platform also provides detailed information on individual customer behavior, allowing you to adjust your marketing strategies accordingly.

Similarly, Clickfunnels offers a funnel stats dashboard that tracks page views, opt-ins, and sales conversion rates. With both platforms offering A/B testing capabilities, you can optimize your funnel for maximum results. When comparing the two, it is crucial to consider the depth and flexibility of their tracking and analytics features to determine which platform best meets your business needs.


Integrations are a vital aspect to consider while comparing Kartra vs Clickfunnels. Both platforms offer a wide range of integrations with popular marketing tools such as email marketing software, payment gateways, and CRMs. Kartra also provides native integrations with its suite of marketing tools like membership sites and affiliate management.

However, Clickfunnels has a larger community and offers more third-party integrations for advanced features like webinars and SMS messaging. The best choice of platform will depend on your specific business needs and the tools you already use. It’s essential to assess the compatibility of each platform with your existing marketing stack to ensure seamless integration for an efficient sales funnel.

Tips for Funnel Building

  • Focus on your shopping cart and checkouts
  • Enable live chat
  • Use the WordPress landing Page builder and sales funnel builder
  • Always have follow-up funnels
  • Add funnels to your entire business
  • Add testimonials as part of your internet online marketing
  • Youtube video marketing is best to show off your free trial of your product
  • grow your email list with a lead generation
  • Make sure it has PayPal and stripe abilities
  • When building sales funnels make sure you include payment plans
  • Be sure to add squeeze pages to your digital marketing
  • Always have a custom domain

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Which is better Kartra or ClickFunnels?

The question of whether Kartra or ClickFunnels is better ultimately depends on your specific business needs and goals. Both platforms have their own unique features and benefits.

Kartra is more comprehensive, offering email marketing, membership sites, affiliate management, and other tools in addition to sales funnels. On the other hand, ClickFunnels is more focused specifically on sales funnels and has a simpler interface.

Consider evaluating your business needs and comparing the features of each platform before making a decision.

Is Kartra a funnel?

Yes, Kartra is a funnel builder platform that allows users to create and customize sales funnels for their business. In addition to funnel building, Kartra also offers features such as email marketing, membership sites, and video hosting. For those looking for a comprehensive all-in-one platform, Kartra can be a great alternative to Clickfunnels.



In conclusion, both Kartra vs Clickfunnels have their respective advantages and disadvantages. While Kartra is a newer platform with more advanced automation features, Clickfunnels has been around for longer and has a more user-friendly interface.

When it comes to choosing between these two platforms, it’s important to consider your specific business needs and goals. To delve deeper into the feature comparisons of Kartra vs Clickfunnels, download our comprehensive guide now.

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